The Play Together Toy

The first baby toy designed for playing together with a newborn.

The Play Together Toy

The first baby toy designed for playing together with a newborn.

Through interviews and focus groups with parents, caregivers and pediatric neuroscientists, we uncovered a product idea that was unavailable in the marketplace—A tool disguised as a toy, designed specifically to encourage bonding in the earliest days and weeks. Science shows baby's are ready to play and interact from day one. But what does play with a little baby look like? Our research showed us that new parents had a latent demand for something that could encourage play.


Early-intervention specialists carry a bag full of tricks to stimulate baby’s senses. We combined these tools to create a line of beautiful plush toys that do not require lights or electronics to create bonds that last a lifetime. The secret? You. A newborn needs human interaction to thrive and to bond. The goal was to develop a product that needed no instructions, yet delivered on best practices from The Harvard Center on the Developing Child, and other research powerhouses in the field of pediatric research.



H I S T O R Y


2016 Launch:

Most funded baby toy in Kickstarter history


July 2020 launch with Target.com


In market Jan 2016 - July 2021:

Licensed to GUND 2021 


Utility Patents: US, EU, JP


350+ specialty retail accounts 


750+ Amazon reviews; 4.5 star rating 


Early stage international distribution:

Japan, NZ, China, Canada 


We established a relationship with a woman-owned, and women-run cut and sew facility in South China for initial production.

Safety and worker sustainability were vital to our mission in building a global company.

We are currently doing a licensing deal to make Yoee available across the globe, watch for that announcement soon. Thanks!

"Move Over Sophie The Giraffe!" —SheSays 

We are showing up at baby showers around the world and winning awards because we know, as parents, that babies are born to play. 
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