Yoee Baby recommended by Good Toy Guide

Website Editor • March 16, 2020

PRESS RELEASE: Yoee Baby is recommended by UK-based Dr. Gummer’s Good Toy Guide. Millennial Moms Drive the Trend for Baby Toys with Research to Back Up their Design. 


BOULDER, CO - Mom-designed, American born Yoee Baby continues to prove it’s appeal at the intersection of pop culture and science. The latest accolades come from the internationally-renowned Good Play Guide. 

The Good Play Guide is the leading source of expert, independent advice on play and child development. Upon receiving the news, Founder Jillian Lakritz said “We are honored, this is a highly-respected organization, and we’re in great company.”


The Colorado-based Yoee Baby team is breaking through the clutter because of their research into Pediatric Neuroscience and countless interviews with parents. The result is a toy that encourages early bonding between a new baby and caregiver. Without lights or batteries, the all-in-one baby toy is recognized the world’s first bonding toy for a tiny baby who cannot yet sit up or move around.


Dr Gummer’s Good Play Guide is an organization dedicated to helping children develop skills through play. They provide independent expert advice on a range of topics including play, toys, apps, children’s tech, e-safety, child development, special needs and other parenting issues. They quickly assessed that this is a tool disguised as a toy.


From its launch last fall on Kickstarter, where it holds the title of most-funded baby toy launch ever, to accolades among some of the United States’ most popular mommy bloggers, Yoee Baby continues to offer proof that while millennial moms are reigning in on tech, they still seek to provide their babies toys that are at once innovative, yet sweetly nostalgic. 

ABOUT. Launched from Boulder, CO in 2016, mom-inspired and mom-designed Yoee Baby is a developmental baby toy that takes its cues from science to help parents play, connect and bond with their babies. A plush, a rattle, a developmental toy, sensory toy, and a teether all in one, Yoee Baby is everything caregivers need for playtime with baby at home or on-the- go. They offer a no-hassle guarantee that if this isn’t your baby’s favorite toy, they will give you your money back. To see all the media accolades, learn more and buy direct online, visit YoeeBaby.com 


MEDIA CONTACT: Bill Donavan 719.539.0177 or bill@yoeebaby.com

Play Tip: SENSORY PLAY TOUCH

By Yoee Team • October 14, 2020
A baby’s earliest learning happens through their senses. Sensory play encourages baby to explore and investigate while building body awareness, motor skills, and helping form strong neural connections in the brain. Use a silk scarf, a feather boa, or a soft toy to lightly caress baby’s face and body. Baby may find these interactions calming and soothing or they may become more alert as they track the object and delight in a new sensation. Young babies often respond to touch with a full body reflex. If you tickle one foot, both feet may start to move and baby may start to squirm in response. As babies develop, they increasingly gain muscular control and control over their reflexes, allowing them to respond with more targeted responses. Gentle massage is another way to engage their senses while making them feel safe and loved.

Play Tip: BUILDING STRENGTH TUMMY TIME WITH YOEE BABY

By Yoee Team • October 14, 2020
Tummy Time is time for exploration and play. Tummy time is important for baby’s visual, motor, and sensory development. It also helps develop muscles in the neck, back, and shoulders. Getting started is as easy as introducing your newborn to even a short session of Tummy Time (3-5 minutes) when they are alert and well-rested. Over time, this can easily be increased, since there’s really no limit to Tummy Time other than making sure that it’s only done while you and baby are alert and engaged. Make Tummy Time fun by using rattles (not too loud), toys, and mirrors to encourage reaching and visual tracking. Get down on the floor at baby’s eye level. Baby loves your face! Sing a song to calm and soothe if baby gets fussy. Don’t forget to give baby lots of words of encouragement and smiles!
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